Predictive Analytics is STILL just Science Fiction
Danny Brown writes about predictive analytics and – as a marketer, reading content for marketers – I can just imagine the widening eyes as my fellow marketeers scroll through each line. Brown is...
View ArticleFacebook is not TV. Focus your ads on engagement.
Been digesting a fascinating article on the state of advertising and Facebook in the New York Times over the weekend. It’s a great case study of conflicting goals and the tenacity of outdated...
View ArticleContext Marketing Secrets from the Lemonade Stand
The lemonade stand. It is the pinnacle of entrepreneurial purity. One employee, one product, one mission. Products are sold for more than its costs to make them. The message is simple. The hours...
View ArticleHow Social Data Will Save the World
Any economics text book is no light read. The weight of their pages are magnified when viewed against the backdrop of a 140 character world. Yet, social media and economics actually have a lot in...
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Twitter in 2015: High Earnings, Slow Growth, and a Partnership with Google
On Thursday February 5, 2015, Google and Twitter confirmed for the public that the two internet giants had struck a deal to share data. Google has been indexing publicly available social content for...
View ArticleThe ROI of Fitness Resolutions
Originally published on MediaPost.com Feb 4, 2015 Any day trader on Wall St will tell you, the worst time to buy something is when everyone else is buying it. Brands and agencies seem to forget this...
View ArticleSocial Advertising: It’s the Conversation, Stupid
I ran across this article in the WSJ today about Twitter’s ad problems, and it brings up the exact problem we’re been trying to solve: Many companies have told us that, no matter what they try, the...
View ArticleExpressed Engagement in Data-Driven Marketing?
I was reading an article by Shelly Palmer this morning (you can find it here http://www.shellypalmer.com/spb/digitally-enhanced-marketers-will-be-unbeatable) that I enjoyed very much. Shelly talks...
View ArticleSolving Twitter and LinkedIn’s Ad Problem: It’s Time to Ditch the Checkboxes
Last month was a big one for social media giants Twitter and LinkedIn. They admitted to their investors and to the world that their display advertising platforms, which represent a significant amount...
View ArticleAd Blocking Is Inevitable, But the End Is Actually Not Near
Apple’s release of iOS 9 last week put a sharper edge on an issue that has been keeping everyone in the marketing, advertising and adtech industries up at night for quite some time: what are we going...
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